Back of Napkin: CMO hot topics discussed in less time than lunch.

Back of Napkin: The Influence of Influencers

Episode Summary

Insights on the relationships between brands and influencers from those sitting at the front line: country music star Brett Young, Van Haze from Redlight Management and Sean Lashley, FleishmanHillard's Global Entertainment lead.

Episode Notes

Episode Mentions:

Brett Young
CMT Music Awards
Red Light Management
Fyre Festival
Caliville
World Federation of Advertisers
Royal Canin (FleishmanHillard Client)
Enterprise (FleishmanHillard Client)
Chase (FleishmanHillard Client)