Back of Napkin: CMO hot topics discussed in less time than lunch.

Back of Napkin: It's Your Brand, Get Personal

Episode Summary

Executive coach and award-winning marketer L. Michelle Smith discusses articulating your personal brand value.

Episode Notes

As marketers, we work hard to protect and nurture the personalities of the brands we serve. But what about our personal brands? Executive coach and award-winning marketer L. Michelle Smith discusses articulating your personal brand value.

Episode Mentions:

Geico
Hallmark (FleishmanHillard Client)
Nike (FleishmanHillard Client)
KFC
Ted Rubin
Neiman Marcus
Nordstrom
Twitter
L. Michelle Smith